Here’s how I market your home to ensure you get the best price and terms.
Today I’m sharing what I do before listing your home and after the first week it goes live to fully maximize both price and exposure.
Once we sign the contract to list your house, I begin promoting it with “coming soon” campaigns. This stage is like flirting: I start posting on social media channels and advertise with “hot property,” “who do you know who wants to move to this neighborhood,” and more. Then I call all the top real estate agents in the area to see if they have an interested buyer. I don’t discriminate—I’ll do what’s best for my seller. My goal is to build the momentum to get the best price and plenty of activity.
I prefer to list on Mondays because it takes about 24 to 48 hours for all the websites to synch, so the information is out there by Tuesday or Wednesday. Then, if it’s a hot property that I know will sell quickly, I delay showings until Wednesday or Thursday and do a virtual open house. Next, I call all the neighbors to ask if they know anyone who they’d like to be their neighbor.
Just this past Friday I closed a home because a neighbor had a friend in mind to purchase the house. I was tipped off that they wanted to move into this specific neighborhood and had been waiting for something to come onto the market. It was excellent news for the buyer, seller, and neighbor.
I believe the days of agents simply placing a sign in the yard, putting the property on the MLS, and waiting for it to sell are gone. You need to hire an agent that will truly put the work in and be aggressive to get you the best price and terms.
If you have any questions concerning the real estate market, your home, its value, or what the market will do in 2021, feel free to reach out to me via phone or email. I would love to help you.